The world of search began a long time ago. Where we once upon a time used Yellow Pages as our search tool of choice, we’ve now transitioned to search engines. Search engines have become a core resource for individuals looking for a business, product, or service. Over the years, online search has reduced the need for traditional means of searching, such as Yellow Pages. Your business needs to adapt to the changes of the new consumer searching landscape. Businesses no longer need to spend thousands of rupees on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online through search engine optimization (SEO) and inbound marketing. Whether you have already invested in an SEO strategy or are just getting started, this article will help you gain a stronger understanding of all aspects in the SEO process. Let us check the ideas, best practices, and examples on the way.
Use search volume and competition as a good measure for determing what you can easily attack. But never settle on a list of 10-15 keywords, as the old ways taught. Start with a small list, but continuously adapt and analyze your choices as your business grows and adapts.
Now that you know what keywords to implement in your marketing strategy, be sure to follow their progress and ensure they’re returning the value you want from them.
Social media hasn’t always been on the radar as part of off-page SEO. When it first came to surface it was often being used inappropriately (still is by some today). Users or businesses thought to basically spam social networks and followers instead of putting real thought and work behind it. To them social media was just one more way to get links. Social media in some way is the new forums or blog commenting with an opportunity to have real conversations. While there are a few core principles at work in social search, individual factors will continue to develop in the near future. As you’re considering the social channels you use, think about the role each plays in your search engine of choice.
“Social search” is an evolving term for the way in which search engines factor a user’s social network — also referred to as social graph — into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren’t directly tied to you.
While making a list of the keywords for which you want to rank highly, wonder, if the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. At a bare minimum, include social sharing buttons on your content. Beyond that you may want to experiment with encouraging social sharing through pay-by-tweet downloads or using easy share links throughout your posts.
92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online.
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